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Campaign Trips: Patriotic Presidential Packages

Campaign Trips: Patriotic Presidential Packages

Get into the patriotic spirit or escape election madness with these bipartisan trips

Whether fatigued by election season or energized by presidential polls and pundits, travelers seeking an election escape or a patriotic presidential trip can find inspiration from these bipartisan trips.

See Campaign Trips: Patriotic Presidential Packages Slideshow

From candidate cocktails at the US GRANT hotel in San Diego and election-themed elixirs at The Hermosa Inn to bunking in the suites of former presidents, these patriotic packages are sure to inspire vacationing voters.

Want to live like the president — complete with a helicopter tour, private stylist and designer wardrobe, and private chef-catered meals? All these presidential perks and more can be booked this election season with these Campaign Trips.

Lauren Mack is the Travel Editor at The Daily Meal. Follow her on Twitter @lmack.

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These ideas are generally affordable and they’re effective at either getting a message out or helping to raise name identification. As you look for ways to help your campaign stand out, or run a more effective effort, consider integrating these tactics and strategies into your campaign plan.

Car Toppers are similar to Yard Signs except they’re displayed on top of a car rather than in a yard. In most cases, the sign rests on a frame, and something soft is used to attach it to the roof or a luggage rack.

Their shape is usually triangular with the point facing the front so they ride aerodynamically. With this triangular shape, people behind the car and to the left and right have a full view of the sign.

Another style is the flat board sign. This has only two sides – instead of three – and rides with almost no wind resistance. While it can’t be seen from the direct front or rear, it can be seen well from the sides.

Car Toppers can be particularly effective when a candidate is knocking on doors in a neighborhood. Many legislative candidates are able to raise their profile in a neighborhood while they door knock by parking the car (and car Car Toppers) in a high- traffic entry point while they go door to door. The car sign sends an important message to neighbors that the candidate is 1) spending time in the area and 2) values the vote of the people who live there.

Car Toppers are usually less than $100 if you buy them pre-made and can also be made from scratch using a luggage rack, some screws, and 2’ x 4’ corrugated plastic signs.

2. Election Weekend Parade

The most important time for a candidate to make a big splash is not at the beginning of a campaign during the announcement, but at the end of a campaign instead, right before the vote. One way to accomplish this is to parade through the neighborhoods with a candidate float decorated with signs, balloons, with people wearing the candidate’s t-shirts.

Building a pre-election float is easy. The campaign decorates a pickup or flatbed with signs, helium balloons, and a sound system. The candidate’s signs are, of course included, but it might also display signs from other candidates as well – especially if they are popular incumbents.

On the weekend or day preceding the election, crews of volunteers meet and work their way through the neighborhoods with flyers for the voters, candy for the kids, and a speaker system announcing the campaign’s message.

This style of campaigning has a nostalgic feel to it for many voters, but is effective because it leaves a strong –hopefully favorable – impression in the mind of the voter shortly before Election Day. In a close election the added name identification and the literature, directly placed into their hands, might be just the trick for moving them into the candidate’s corner.

3. Brochure Notepads

In every campaign, there is a piece of literature explaining why the candidate should be elected. The campaign brochure is the most basic medium used in democracies around the world. Most of the time it’s a standard tri-fold with a head and shoulders picture of the candidate, perhaps one of the family, and then a couple of action shots. Beyond that, it contains some bio information, issue positions and a statement from the candidate. All of which are at a pretty standard fare. Typically it’s meant to be more informational than persuasive.

While this is an important campaign tool, it usually isn’t very effective at establishing name identification or persuading the voter to support the candidate. Even worse, within a few minutes (probably seconds) after the voter receives the brochure, they’ve forgotten about it and thrown it away.

In the course of a campaign, candidates (and their volunteers) have the opportunity to communicate with voters in persona only once or twice. So, when you have a chance to put something directly into their hands, it should make a difference.

We encourage our candidates to use the “brochure notepad.” As a name identification tool, notepads work very well because people keep them and use them. Forget the pencils, combs, and nail files. I used notepads extensively when I ran for office. Every house I visited would get a notepad and it wasn’t long before I began seeing people standing in line at the grocery store holding their list on my notepad!

Today however, we take it a step further. We’ve integrated the tri-fold brochure into the notepad by printing issues, pictures and bio information about the candidate onto the first two pages of the notepad. The subsequent 23 pages are the standard scratch space for notes (as well as a logo identifier at the bottom).

Candidates who use the “flyer notepad” leave behind important campaign information about themselves as well as a name identification tool that will be around long after they are gone.

We’ve also made a modification to this notepad concept: on a longer notepad, we’ll put the words at the top “Things to do. ” Then the first thing on each page is “1. Vote for John Smith.” The notepad is blank after that, but it stands as a regular reminder that they need to cast a vote for the right candidate.

4.Cable Television

In my first campaign, I was a little known 25-year-old running for the legislature. I was running against an incumbent and was given little chance of winning (which can be good and bad). It’s hard to be taken seriously as an underdog, and it’s even harder to raise money. Sometimes you need to break something loose and make people sit up and pay attention to your campaign. I found it in cable television.

In eastern Iowa, the Iowa Hawkeye games are a big deal. The also happen to play on cable television now and then. In 1990, the team was having a surprisingly good year and was in contention to go to the Rose Bowl – but first they had to get through Michigan. No one expected them to win, but they were playing on ESPN right after the Notre Dame game (back when ESPN had the Notre Dame contract). Knowing this, I made an inexpensive, but polished, television commercial and decided to spend a few dollars.

Anyone who has purchased cable television advertisements knows how inexpensive it can be. It’s not unusual to spend between $5 and $100 per spot on cable (as opposed to $150 – $10,000 per spot on local broadcast channels). Of course, there’s a reason it’s so inexpensive – you don’t get a lot of penetration with cable television however, there are many situations where it can play a strategic role, and I had found one of them.

With Hawkeye football games you can get penetration in our local market, so I decided to give it a try. I wrote a check for $100. That bought me 20 ROS spots that day. ROS stands for “run of schedule” and essentially it means the spots will be randomly dropped into the day programming.

I got a little bit lucky that fall Saturday in 1990. Neither the Notre Dame game nor the Iowa-Michigan game was sold out for fixed spots. That means that I had a shot at landing in the games if the random computer drops came my way (talk about spinning the roulette wheel).

As it turned out, I showed up twice in the Notre Dame game – a good step forward in my catholic district. In the Iowa game, I got placement once in the first half. If it had stopped there, I would have been elated, but then in the 3rd quarter, it got better. Iowa had trailed the entire game. Late in the 3rd, a running back broke loose and scampered 40 yards for a touchdown, giving Iowa its first lead of the game. The fans went wild. the network went to a local break and I showed up on television explaining my philosophy of taxation. Iowa went on to win the game and go to the Rose Bowl. As for me, I went on to win the election and head to the State House.

I understand that not everyone will get similarly fortunate placement with Cable television, but today there are better opportunities than those that existed for me. For one, cable news, especially CNN and Fox, are watched more than ever and have a substantial portion of the news viewership. It’s also safe to say that people who watch the news are also the people who vote. With a sustained advertising campaign on just two cable networks, the talk amongst donors and party leaders can be turned from skeptical to openness. At the same time, you’ll be reaching a lot of voters.

Cable television can’t carry a campaign media effort by itself, but it can be an important part of an overall plan (it’s a lot like cereal being part of “a balanced breakfast”).

The Burma Shave Company used to raise a series of road signs that had a short rhyme. Parts of the rhyme were on each sign until you arrived at the last one, which proclaimed that Burma Shave was the product to use.

I once saw a candidate use this same concept very effectively in her campaign for the legislature. She created three messages that rhymed and all ended with the conclusion to vote for Mona Martin. The messages were spread out over one neighborhood block with four signs, and each was painted onto 4’x 4’ wood.

She worked hard to find at least four homes that would take her signs on the three busiest streets in her district. Then as the time came to raise yard signs, candidates across the city began putting their standard signs up. and Mona did as well. No one put up more signs than Mona. In addition to these standard signs, she also raised these “Burma Shave” signs on those three busy roads.

As I drove down the road, I read the message and it intrigued me enough to keep reading them all the way down. I thought it was an effective and catchy way to get her message out and raise her name identification. It certainly made her stand out from the crowd of candidates raising their signs. But then a few days later as I drove down that same street I started to read her signs again and the message had changed. Her campaign was taking the time to rotate the three messages around to the three busy streets. A very creative idea. Mona Martin went on to win a race she was expected to lose with 50.2% of the vote on election night.

Being creative with signs is important when you need to stand out from the crowd. If you have a tough campaign, consider using Burma Shave signs to make people notice your campaign.

6. Major Donor Fundraising

Most campaigns fail at raising enough money to get their message out. Fundraising is the second worst part of a campaign. Losing is the worst. That’s why fundraising is so important. I once saw a study that showed 80% of victorious candidates had raised more money than their opponents. You can’t buy an election, but it’s hard to win when you don’t have enough money to establish your name identification and penetrate the voter market with your message.

That said, too many local candidates spend most of their fundraising time pursuing the $20 contribution and almost none of their time pursuing large contributions. Most candidates spend dozens of hours on a $10 per family picnic and no time scheduling meetings with major donors. This is clearly a poor strategy.

Major donor fundraising is how most campaign funds are raised these days by the larger campaigns. It can be successful for small campaigns as well.

To be successful at major donor fundraising, you must first establish your own credibility. You can do this in a number of ways: 1) endorsements from key political leaders or interest groups, 2) winning a contested primary, 3) having a well established name and reputation in the community, or 4) having had success in some other political race. There are certainly others, but those are the most common. Most candidates, with a little work, can hang their hat on one of those.

Once you are a credible candidate, then it is important to identify the individuals in the community that make large political contributions. If you feel comfortable with their politics, then they enter that pool of people who are potential donors to your campaign.

Donors can be identified by 1) researching campaign disclosure records at the FEC or through your local disclosure commission. Frequently, the newspaper will list donors to a political campaign as well. 2) Local elected officials and party leaders are able to help identify givers as well.

The toughest part of major donor fundraising is scheduling the meeting. A letter is insufficient to get the job done. Phone calls will work in some cases, but the best way to raise money is by simply going to the office or home of the donor and introducing yourself.

  • Ensure the secretary or assistant that the meeting will be short.
  • Use campaign supporters who have a personal relationship with the individual, if possible.
  • When they return your call, be sure you’re reachable.
  • Be persistent. Try twice a day at least.
  • Dress the part. Your appearance, both in dress and personal style, will send important signals to the person you are visiting.
  • Sell yourself first. Be likable and friendly. The donor will picture you in front of a group of voters and decide whether you will be successful.
  • Explain a couple of your issues (be brief).
  • Convince the donor your campaign can succeed (no one wants to bet on the horse expected to lose).
  • Be a good listener. Learn what the donor does and find out their opinions on issues related to government.
  • Look the donor right in the eye and ask for a large dollar amount. Then shut up.
  • Allow silence for the donor to think and prepare to answer questions.
  • If you don’t leave with a check, leave them with a return envelope.
  • Follow up the meeting with either a thank you note or a follow up note to get the contribution.
  • Keep your donors up to date with progress in the campaign.
  • Put them in your fax network and fax them favorable news articles as you progress.

Even though most candidates know they should campaign door-to-door, very few actually do it. Every excuse is levied to avoid knocking on doors, but none are worth your time.

Remember this about winning elections: the most effective campaigning you can engage in is a personal greeting with an invitation to answer any questions they might have. The opportunity for the voter to see your smile, shake your hand, and look into your eyes is the single most important moment in any campaign. You may not lock down their vote at that moment, but as they proceed through the decision-making process, that moment will weigh heavily in their mind. Think of it like the vault in Olympic gymnastics competition. When the athlete “sticks his or her landing,” it doesn’t seal the score, but it weighs heavily in the mind of the judges. Voters are the same way, which is why you need to “stick” that first meeting.

Every day when you go to bed during a campaign, you should ask yourself this question: how many voters did I personally touch today? By scheduling regular door knocking hours into your schedule, you will be able to know that you have personally reached voters each and every day.

It’s hard to find a campaign that can’t build this exercise into their strategy. I’ve even seen presidential candidates door knocking. The point is this: from city council to Congress, taking a campaign door-to-door is a great way to lock down votes.

  • Leave a notepador a refrigerator magnetbehind when you knock on doors so that the voter will keep something around to remind them of you, long after the visit.
  • Don’t spend too much time at any one door. Candidates need to meet a lot of voters and that requires moving quickly. An introduction and an invitation for questions are usually sufficient. If the voter wants to visit (a rare thing), that’s good, but don’t spend an entire evening at one house.
  • Leave your home phone number hand scrawled on your notepad or literature for the voter to call if they have questions. You won’t get many calls, but they’ll appreciate the personal attention and the accessibility.
  • Knock younger neighborhoods during the late afternoon and early evening time period. Campaign in the older neighborhoods during the day. This scheduling strategy will allow you to find more voters home.
  • Make sure you dress the part to fit the neighborhood. Just because you are a candidate doesn’t mean you need a coat and tie when you are campaigning. Look comfortable, but not slovenly. Look polished, but not overdressed.
  • Leave a car with a car topper in the neighborhood as you campaign. People will know you are in the area and you’ll get extra c redit for the personal time you spend there as well as an increase in name identification.

Most campaigns have supporters and volunteers who want to help. Near the end of the campaign there are many ways to help: yard signs, leaf-letting, making phone calls, etc. There are ways to help early in the campaign, and one of the best is what I call Rolodex letters.

The purposes of this activity are to raise money, gain supporters and find yard sign locations. The actual letter is signed by the person sending the letter and needs to educate the reader about the campaign. This includes giving 1) a couple good reasons to support the candidate, 2) an explanation of the campaign needs, 3) how much money is needed to pay for those things, and 4) a date when a reply is needed.

The concept is simple: every person that is willing to participate takes 50 envelopes and addresses them to their “personal friends” list (of course, they can take more than 50, but that’s a good goal to start with). This list may include name in their Rolodex, Christmas card list, neighbors, etc. In addition to the address, they need to put their personal address as the return address. Once they have addressed the 50 envelopes, they bring them back to the campaign and the volunteers take it from there.

The envelopes are then stuffed with a letter, a reply card, a reply envelope, and are stamped first class.

  • It’s important to not send the entire project with the participant signer – only the envelopes (to ensure that it actually gets done). There’s more accountability involved when they have to bring the envelopes back in to be stamped and stuffed. It’s also a good way to keep track of how many are actually going out.
  • The letter should be written by someone on the campaign and then modified by the sender to make it more personal. It should then be printed by the campaign.
  • If need be, encourage the sender to flip through their church directory, service club directory, or send them to co-workers - anything to spark their memory of people they know.
  • Make sure the letter is written in a way that is not threatening to the eye. It should use short paragraphs and not be too long. Don’t be afraid of going to a second page and don’t try to squeeze too much on any one page.
  • Your reply piece should include your campaign disclaimer, the committee name, to whom the checks should be made out to, and whether or not corporate contributions are allowed. It should also include lines for the contributor’s name, address, phone number, email and amount of contribution. For federal campaigns, you may need to collect employer and relationship to candidate.

9. The Handwritten Letter

When it comes to persuasion mail, two mistakes frequently made by campaigns are: 1) all the mail is glossy and slick and 2) letters that are sent are always typeset and never hand written.

Our company does more than its share of slick, glossy campaign mail because it’s a useful tool. Having said that, too much of the same glossy, slick mail begins to wear thin with voters.

People have different tastes and in campaigns, people respond to different mediums. In the mix of campaign mail, there should be a couple persuasive letters mixed in. One way to make the letter more personal and meaningful for the voter is to have the candidate – or the candidate’s spouse – hand write the letter and have it reproduced that way.

Its not often you get hand written letters anymore – even if they are reproduced. But when someone sits down and writes about personal things and writes it in a meaningful way, it’s more likely to be read by the voter. Of course, the handwriting needs to be legible and big, but it can have a significant impact.

One of the most effective tools in a campaign is a letter from a wife to female voters. It’s clear from voting patterns and survey research that men and women generally view the world differently. Issues from gun rights to drunk driving laws are viewed from different points of view by men and women. I also think women are more interested in the personal qualities of the candidate. A good way to discuss these personal qualities and the issues important to women is from the candidate’s wife. Of course this assumes the candidate is a man. For female candidates, daughters and sisters can write the same letter and communicate the same message.

Here are some tips to make this letter a success:

  • Use a fine point pen when making the master copy
  • Reproduce it in blue ink
  • Use an off white paper and an off white envelope
  • Use a paper “bulk” stamp on the envelope and have it hand addressed if possible. If hand addressing the envelope is not possible, consider use of a handwritten font for machining the address on it.
  • Also, have the return address hand written and reproduced that way.

Of course, in many cases, the candidate can produce his or her own handwritten letter for general persuasive purposes. The same principles would apply in this case.

10. Email networks

Email is inexpensive and can be an effective networking tool in a campaign – especially if you are writing something that voters care about. The best attribute of email is its “viral” effect. Voters can very easily forward an email around if there’s something that is funny, maddening or interesting. Granted, most political email notes have none of these qualities. but they could.

Email is also an important tool in the effort to keep campaign supporters and volunteers up to date with the progress of the campaign, as well as volunteer opportunities.

The most important part of the process is collecting email names and addresses.

Here are some tips for gathering addresses:

  • Start with your personal email address book. Make sure your email client is set to automatically capture email addresses that are sent to you. You’ll have to do some editing to the list, but it’s a good place to start.
  • On all correspondence with voters or contributors, always ask for an email address.
  • If you have a campaign Web site, make sure there is a place on the front page where voters can sign up for your email newsletter (this, of course, opens it up to your opposition, so think carefully about what you write after that).
  • Ask local party officials if they have any email name lists that could be incorporated into your campaign.

Here are some tips to use an email network effectively:

  • The subject header on your email should be something provocative. Your subject header should not be: “Candidate newsletter #21” or anything similar to it.
  • Don’t put email addresses in one of the address lines and expose them to everyone receiving the email. Most people appreciate you keeping their information confidential. Instead, use the BCC (blind copy) function and send the first one to yourself, or use an email client provided by a company that engages in broadcast email.
  • Don’t write too much in any one email. Most people are looking for short notes and won’t read long messages.
  • If you have a Web site, use the email to direct people back to your volunteer or contribution pages.
  • If you have information that’s too long for an email, put it on a Web page and put a link to it in your email. An article in a local newspaper that’s favorable to your campaign or unfavorable to your opponent’s campaign is usually best promoted by linking to it.
  • Provide people an opportunity to be removed from your email newsletter. If they do ask to be removed, make sure your campaign follows through and actually removes the name from the list.

Automated phone calls are recorded messages that are delivered via computer to people and answering machines. With auto call technology, more than 10,000 calls can be delivered per hour to reach voters.

Automated phone calls can help your campaign in ways you might not have thought of:

1.Persuading Voters
A 30 second message is enough time to penetrate with one message or issue that will move people to vote for you.

2.Turning out favorable voters
If you have a precinct or a demographic group that is particularly favorable and want to turn them out in higher than average numbers, you may want to see they all get a personal call reminding them to vote. 3.Prospecting for yard sign locations…
Our phone technology allows us to provide a message to voters from the candidate and then give the voter the option of pressing “1” on their phone if they would like a sign for their yard. We then email you the names and addresses of those who have requested one. This usually has a 2 – 5% success rate of those voters reached, and it requires a voter file that has both phone numbers and mailing addresses.

4.Increasing turnout for an event or fundraiser
Event turnout is always difficult and frequently nerve wracking. Automated phone calls can leave messages for voters to remind them of an upcoming event and will significantly increase turnout in most cases.

5.Finding favorable voters who need a vote by mail ballot
In one race, we called favorable voters and gave them the opportunity to be sent a vote by mail request form simply pressing “1” on the phone pad. Almost 4% did, which can impact any close election.

6.Finding voters who have a particular view
Sometimes you need to find voters with a particular view. Our response technology allows them to press the number that corresponds to their views.

7.Responding immediately to negative attacks
When you get attacked by your opponent, especially late in a campaign, you need to be able to respond quickly. With automated calls, the candidate or a surrogate for a candidate can distribute thousands of calls in an hour. It’s fast, cheap, and effective.

For more information on the use of automated calls in campaigns and business, please visit here.

Most patriotic towns in the USA

When you hear the word patriotism, what comes to mind? In a country as diverse and complex as the U.S., nailing down exactly what it means to be patriotic is a big undertaking. True patriotism, as we’ve come to define it, is a strong sense of pride in and connection to a nation that champions its people, loves its land, and learns from its history.

At its best, America strives toward progress, and some areas of the country are shining examples in special ways. From deep roots in establishing the foundations of our democracy, to current-day events that keep the spirit of freedom and inalienable rights alive, these places exemplify what it means to live side-by-side with a shared identity of place, regardless of origin.

As the middle of 2017 approaches, we’ve created a list of the 17 cities and towns that prove their commitment to America through acts of service, celebrations of grandeur on the Fourth of July and beyond, connection to history, and desire to preserve and protect this land that we love. In no particular order, here is our list of places vying for most patriotic city.

Gallup, New Mexico

Gallup is no stranger to being labelled patriotic, and it’s a reputation they wear with pride. The welcome sign on your way into town reads, “Most Patriotic Small Town in America.” The label runs deep into history here, where descendants of the country’s first inhabitants celebrate the oldest native traditions and cultural practices at the Inter-Tribal Indian Ceremonial. The Gallup Cultural Center is another gathering place that explores the diversity and historical significance of the town. Don’t miss a stop at the Veterans Memorial, which pays tribute to veterans of war and the World War II Navajo code talkers.

Chicago, Illinois

In Chicago, hometown pride is a way of life, and it’s an inspiration to witness. When the Cubs won the World Series in 2016, for instance, the celebration was the seventh largest human gathering in recorded history. The city shows its love of country with displays of civic responsibility. In fact, Chicago was named a top city for “Bright Spots in Community Engagement” by the National League of Cities.

It also knows how to throw a fine birthday bash, and the iconic American landmark, Navy Pier is celebrating 100 years, so you’re sure to find a fete to fit your whims, whether they be finding the perfect place to watch Independence Day fireworks, or catching Live on the Lake music performances at the Miller Lite Beer Garden while enjoying the beautiful view. Come to town for the African/Caribbean International Festival of Life, which falls over Fourth of July weekend and features amazing music and cultural performances, carnival rides, food, and family fun.

Philadelphia, Pennsylvania

Few places can claim as much American history cred as the City of Brotherly Love. The city is packed with significant artifacts and locations. Come the Fourth of July, Independence Hall, one of the most important and historic places in the U.S. hosts a live reading of the Declaration of Independence. During the same time, the Wawa Welcome America festival is a 6-day blowout that culminates in a gigantic finale concert with post-show fireworks.

Throughout the year, the Museum of the American Revolution keeps alive memories of the hard-won independence that make Americans so proud. Another example of patriotism is the pride in people that shines at the African American Museum, where heritage and culture find a celebratory voice. When you love someone you give them time and devotion, so why should it be different with your country and community? Citizens give back during the Martin Luther King Day of Service in a city that was also named a Bright Spot in Community Engagement by the National League of Cities.

Addison, Texas

Though located in the Dallas area, Addison has its own brand of patriotism, including one of the best fireworks shows in the state. Pregaming on July 3, revelers let loose in Addison Circle Park at Kaboom Town. If you’re wondering how to celebrate the Fourth of July with aplomb, you can’t go wrong here. It’s a free event, so get there early, and sources say to shoot for the midway area of the park for perfect views.

For a dose of art that also provides an important service, check out the American Fallen Soldiers Project National Gallery. This space features portraits of military members who gave their lives in service. The organization gifts portraits to grieving families, holds classes for art therapy, and offers tours to veterans groups. The healing power of art can’t be underestimated here.

Rock Hill, South Carolina

As a recent winner of the National League of Cities award for promoting cultural diversity, Rock Hill leaves no stone unturned when it comes to embracing the idea that societies are stronger when they band together. The city’s ode to civil rights, “Liberty and Justice for All” put them on the list this year, but the Freedom Walkway and mural by Groundworks Studios that honor local defenders of equality are permanent fixtures. It’s a heroic act to create an environment of safety, justice, and inclusion for fellow citizens, and the city found a unique and special way to celebrate the people who champion that concept.

Who wouldn’t want to party in such a cool place? The Red, White & BOOM! festival is the perfect opportunity, where rides, food trucks, live music, and 10 p.m. fireworks turn Old Town into a big ol’ America lovefest.

Fairborn, Ohio

What better place to feel the love for America than in Ohio, The Heart of It All? And Fairborn is a community with stars and stripes in its eyes. If you’re in town for Independence Day, get the party started early on July 3, when food vendors, rides, and music turn Main Street into a family-friendly block party. July 4 brings a parade through town, and fireworks light up the sky come nightfall. Grab a spot at Community Park before 10 p.m. and get ready for some down-home classic Americana.

Six miles west, at the National Museum of the US Air Force, you can immerse yourself in the history of aviation and see rare aircrafts and historical artifacts. The museum is an important part of the community, and serves through education, supporting student art, and offering scholarships via an annual writing competition. According to Thomas Jefferson, the cornerstone of democracy rests on the foundation of an educated electorate, and it’s never too early to begin.

Boston, Massachusetts

Given the significance of Boston in the formative years of this country, the city couldn’t distance itself from patriotic vibes if it tried. It’s a major travel hub for visitors looking to learn about the nation’s history and marvel at the spots where Paul Revere rode and Louisa May Alcott wrote. Take to the Freedom Trail to catch important sites of the American Revolution, or the Boston Women’s Heritage Trail to pay homage to some great American heroes. In fact, there are so many historical things to do in Boston, you could live there and not catch them all.

If you’re looking to celebrate with your fellow Americans, the Boston Pops 4th of July show is arguably the best place to celebrate Fourth of July, and is a never-forget spectacle of music, lights, and revelry that will have you partying till the dawn’s early light.

Bristol, Rhode Island

Only one city can claim the title of home to the oldest Fourth of July celebration, and Bristol is that city. The event has been evolving since 1785, and is a source of pride involving dignitaries, concert series, parades, contests, pageants, and a formal ball. Boating and park-going are common activities in town, which suits the outdoorsy nature of the holiday just fine.

Start your day at the 2.5-mile parade, sneak in some time on the water mid-afternoon, and wrap up your celebrations at the fireworks show and concert at the aptly named Independence Park. Or, come to town early and extend your stay, because Bristol decided America deserves a whole birthday month–celebrations start on Flag Day, June 14.

Alameda, California

As a designated Coast Guard City and home to the USS Hornet Museum, Alameda’s protective instincts practically make it the older sibling of U.S. cities. The museum, which features exhibits from Apollo moon explorations and aircraft from WWII into the 1980s, offers day tours and overnight programs where guests can live a day in the life of a sailor. The Alameda Naval Air Museum is yet another way to explore the role of defense in the maintenance of American ways of life.

Another claim to fame is the Mayor’s Fourth of July Parade, thought to be the second oldest, and at 3.3 miles, one of the longest procession routes in the country. Last year’s event drew over 60,000 attendees, and the parade features horses, dance groups, marching bands, classic cars, and floats.

Jefferson City, Missouri

State capitals naturally have a little more sway when it comes to connection to country, and Jefferson City embraces that status. The city motto, “You’ll Feel the History,” rings truest when you visit the Soldiers’ Memorial at Lincoln University. The men of the 62nd and 65th Colored Infantries taught themselves to read between duties, then established a college for their fellow soldiers, and nothing exemplifies love of country more than giving your all to make it a better place.

When it comes to showing how much they care, present-day residents put on a party with panache. The Salute to America event spans several days in July, and more than 70,000 people are treated to a parade, free concert, classic car show, carnival, and huge fireworks show set to music.

St. Louis, Missouri

St. Louis hearts the U.S.A. so much it can barely contain its public displays of affection. The iconic arch, which is officially dedicated to the American people and is the tallest arch in the world, welcomes with you to town with flair. Come July, the city throws “America’s biggest birthday party” at Fair St. Louis, where hundreds of thousands of attendees enjoy a lineup of amazing bands, rides, local art vendors, food, and, of course, an epic display of fireworks.

Stick around until August, when the Festival of Nations celebrates the beautiful tapestry of cultures that make America uniquely strong and beautiful. The event is sponsored by the International Institute, which greets new citizens, working to help them achieve the best America can offer.

Virginia City, Nevada

You know a place has the goods when people come from all over the country to celebrate the most important moment in our nation’s formation. Visitors flock to town on July 4, when the longest fireworks show in the area sends up light explosions via cannon to delight viewers right at eye-level.

Virginia City also stakes claim to some hefty historical significance as home of the Comstock Lode, which kicked off a mining era and ushered in commerce and technology innovations that helped build the American West. The town preserves the memory of its forbearers at its impressive 15 museums, while the “Below the Surface” series celebrates the working people of today, who keep the spirit of the city as shiny as a silver dollar.

Put-in-Bay, Ohio

Put-in-Bay is a teeny island town with few residents, but it shines bright as a beacon come Independence Day. It’s also home to Perry’s Victory and International Peace Memorial, a 352-foot tower that is distinctive for being the only monument representing international peace in our national parks system. Standing watch over Lake Erie, the colossal Doric column is the perfect gathering spot to kick off the town’s massive Fourth of July event, and is one of the best places to see fireworks. The whole affair begins with the most American of activities, a U.S. naturalization ceremony, after which the freshly minted citizens can celebrate their new country with a fireworks show that would make anyone proud to be an American.

Pueblo, Colorado

The love people feel for their country can take many forms, but it can be generally agreed that when you love something, you take care of it, and Pueblo is doing its part for preservation. As a big steel city, Pueblo was one of the first immigrant-rich cities in the West (it once published over 24 foreign-language newspapers).

El Pueblo History Museum can catch you up on the town’s journey into the modern day, and the Veterans Bridge and Medal of Honor Memorial will ground you in the sacrifices Americans from all swaths have made. You’ll experience a unique twist on the classic parade if you’re in town for the Fourth—water cannons and squirt guns soak the route, as spectators and float riders battle it out to see who will end up most drenched in the spirit of celebration.

San Diego, California

With its long history as a military stronghold, dynamic culture as a border town, stellar monuments to heroes of war, and events that honor civil rights leaders, San Diego knows how to straddle a spectrum of ideals that actually make America great. Ample opportunities to applaud the U.S.A. dot the calendar, most of them as exciting as they are extraordinary.

Have you ever watched fireworks explode across the sky from the deck of a huge aircraft carrier? At the USS Midway Museum, you can. Fourth of July festivities are peppered up and down the coast, and there is nothing more sparklingly celebratory than fireworks reflected in water, unless you also toast the show with Champagne. If you love to honor our nation’s heroes, head to the Veterans Museum and Memorial Center, or attend the annual Martin Luther King Jr. Parade and the Cesar E. Chavez Celebration.

The Black Hills, South Dakota

Few monuments are more iconically American than Mount Rushmore, and the land on which it dwells has lived through legendary battles, the inward flux of gold rush settlements, and many a modern tourist looking to explore the fruited plains. Perhaps no act more represents a true love of country than desire to see and protect state and national parks, and in this area, the preserved spaces will have you singing, “America the Beautiful” with more gusto than ever.

Visit Lead Gold Camp Jubilee Days for fireworks, food, music, and more July 2 – 4, but nearly every town in the area has a parade, and entertainment includes reenactments, cook-offs, mock shootouts, and of course, sky-illuminating fireworks. Take your pick from some of the best Fourth of July celebrations in the country.

Duluth, Minnesota

Nicknamed Zenith City, Duluth takes the high road by striving for excellence in all realms. Voting is a cornerstone of democracy, and nowhere exercises the right with more verve than Minnesota. Showing consistently high voter turnout rates, Duluth is a gold standard when it comes to one of the most patriotic acts citizens can make.

It’s no wonder locals feel invested in America—with a thriving art scene, ample outdoor recreation, and gorgeous Lake Superior views, the city is well worth investing in. To experience the city at its country-loving best, attend Fourth Fest at Bayfront Festival Park, one of the best Independence Day traditions in the state, with live entertainment, food, drinks, and musical fireworks show.

Where do you think best shares its love of America?

Photo Credits:
Langston Code Talker & Navajo Girls –| Credit to Gary Langston
Langston GS-Mother-Shaw-Is-Back-View |Credit to Gary Langston
2017 Run for the Wall | Credit to Sandra McKinney
2017 Run for the Wall | Credit to Sandra McKinney

Addison Kaboom Town
Plane and Fireworks | Credit to Scott Slocum
USA Flag and fireworks | Credit to Town of Addison
Child holding USA flag | Credit to Town of Addison
Two women with USA shirts | Credit to Town of Addison
Video | Credit to Town of Addison

An overhead gallery view of the fourth building aircraft at the National Museum of the United States Air Force. The fourth building includes more than 70 aircraft in four new galleries — Presidential, Research & Development, Space and Global Reach. | Credit to Ken LaRock

The Boeing VC-137C SAM 26000 on display in the Presidential Gallery at the National Museum of the United States Air Force. | Credit to Jim Copes

Presidential staff area of Boeing VC-137C SAM 26000 (Air Force One) at the National Museum of the U.S. Air Force. This photo is part of the free ACI Cockpit360º app, which features high-definition panoramic photos of more than 20 cockpits from many well-known aircraft on display at the National Museum of the U.S. Air Force. | Credit to Lyle Jansma, Aerocapture Images

The VC-137C Air Force One (SAM 26000) being towed into the fourth building at the National Museum of the United States Air Force on April 9, 2016. | Credit to Ken LaRock

All Photos | Credit to Flickr/The United States Army Band

Child waving flag (Fourth of July Parade) | Credit to Barbara Price

Virginia City
All Photos | Credit to Virginia City Tourism Commission

All Photos | Credit to Hailey Halterman

All Photos | Credit to City of Pueblo

35 Patriotic Quotes to Share This 4th of July

If you're like most people, you probably celebrate the 4th of July with a delicious BBQ spread (not to mention equally decadent desserts), a playlist of the country's finest tunes (hello, "Born in the USA"), and all the red, white, and blue decor you can buy or DIY. But with all the fun festivities&mdashfrom patriotic parades to dazzling fireworks displays, to backyard bashes&mdashit can be easy to lose sight of what the holiday is really about: life, liberty, and the pursuit of happiness. After all, the annual celebration of freedom commemorates the passage of the Declaration of Independence, which was written by some of the country's founding fathers, like Thomas Jefferson and Benjamin Franklin.

So, to help you celebrate America's big birthday (and other holidays, like Memorial Day), we've compiled a list of the best and most patriotic quotes. Some come from former presidents (from Franklin D. Roosevelt to Ronald Reagan to Barack Obama), while others were uttered by their equally impressive spouses (like Eleanor Roosevelt and Michelle Obama), as well as history-making activists and leaders (think: Frederick Douglass, Madeline Albright, and Dr. Martin Luther King Jr.). And one even comes from Lady O herself: During a keynote speech at the opening of the Statue of Liberty Museum, Oprah said, "We live in divisive times, but I think it's only fitting that at this critical moment, we remember that the one idea that sustains the soul of America above all others is freedom."

15 Red, White, and Blue Snacks and Drinks to Serve on Election Day

After you get home from the polls &mdash you're voting, right?! &mdash put on your "I Voted!" sticker and watch the returns come in the best way possible: surrounded by food, drinks, and friends. These delicious red, white, and blue sips and snacks are the perfect way to get yourself into a patriotic mood.

1. Berry Caprese Salad
Salad is good for you. Just like voting.

2. Blue Cheese Strawberry Bites

They might look fancy, but these bites are crazy easy and fast to make, leaving plenty of time to hit the polls!

3. Red, White, and Blue Italian Soda
You need to make this soda. It's your civic duty.

4. Patriotic Cheesecake
Cheesecake tastes better when it's all dressed up.

5. Bright Red Beet Hummus
Fancy hummus is the perfect post-voting snack. Or pre-voting snack. Or anytime snack, really.

6. Red, White, and Blueberry Popsicles
Your ballot may be secret, but there is nothing secret about how amazing these popsicles are!

7. Mini Fruit Pizzas
It's your duty to vote, and to eat pizza for dessert.

8. Fruit Skewers
These patriotic skewers drizzled with lemon curd sauce are about as good as it gets.

9. Cranberry Sparkler Mocktail
This pretty red mocktail is perfect for a Tuesday night campaign celebration! (And you can always turn it into a proper cocktail with some sparkling wine.)

10. Red, Wine, and Blue Spritzer
If you're looking for a festive drink with a little more punch, just pull out the red, wine, and blue!

11. Bang-Up Blue Cheese Dressing
Drizzle this white blue cheese dressing over a red tomato and you not only have something perfect for Election Day, but every day.

12. Patriotic Ice Cream Sodas
You'll wish every day were Election Day just for the excuse to make these ridiculously adorable ice cream sodas.

13. Patriotic Snack Mix
This perfectly portable patriotic snack mix is great for munching in the voter booth. In case you were wondering.

14. Red, White, and Blue Smoothies
These gorgeous smoothies are made with an almond milk blend and are filled with all kinds of brain food.

15. White Chocolate Cherry Whole Wheat Scones
These scones are the perfect Election Day breakfast or dessert.

40 Best Patriotic Songs to Play at Your Summer Barbecue

You have your barbecue ingredients, 4th of July desserts, and red, white, and blue decorations ready for your summer cookout. So what's missing? Don't forget to make a playlist of all the best patriotic songs for a festive soundtrack. The tracks on this list&mdashincluding century-old classics like "America the Beautiful" and country songs like "Ragged Old Flag"&mdashwill please a multigenerational (not to mention, multi-genre!) crowd. The one thing they all have in common is celebrating this place we call home.

Even if you aren't looking for a 4th of July song playlist, you can still add a few of these classics in with your favorite summer songs. After all, there's just something about tunes like "Born in the U.S.A." and "Take Me Home, Country Roads" that seem like they were made for easy listening while lounging by the pool or hanging out at a barbecue. Of course, if you're looking for a themed playlist to accompany your 4th of July activities, tracks such as Mariah Carey's "Fourth of July" or Brad Paisley's "American Saturday Night" will fit the bill. You can even use some lyrics for the perfect 4th of July Instagram captions or as patriotic quotes.

Whatever the occasion, we're sure you'll want to make a batch of summer drinks, gather some friends, and put on these patriotic songs for a listen.

This famous song came to be by two authors whose lives never crossed paths. Katherine Lee Bates wrote the poem called "America" in 1895, while Samuel Augustus Ward composed the tune called Materna in 1882. It wasn't until 1910 that the poem and music were combined into the song we know today.

You might not realize that this song carries the same tune as the UK's anthem, "God Save the Queen." The lyrics, however, were written by Samuel Smith, who composed a total of 150 hymns in his lifetime. Before "The Star-Spangled Banner" became the official national anthem in 1931, this song was accepted as the unofficial anthem and still is today.

Francis Scott Key penned the first few words of the national anthem when looking at the American flag waving over Fort McHenry during the War of 1812. The flag that inspired the song is preserved and on display at the Smithsonian.

Lee Greenwood has performed his famous anthem for five presidents since he released it in 1984, as well as two performances at Yankee Stadium after 9/11. In an interview with NPR, he explained his intention behind the song: "I meant that the nation would kind of 'kumbaya'&mdashgather arms and let's love each other."

The original lyrics of this folky tune are actually more radical than the version we're familiar with. It was first coined as a tongue-in-cheek response to "God Bless America." The original verses were nearly lost to history before a Smithsonian archivist located them in 1997.

The iconic Bruce Springsteen track talks about a Vietnam War vet returning home with "nowhere to go." Despite the desperation in his lyrics, the song itself sounds triumphant. "In my songs, the spiritual part, the hope part, is in the choruses. The blues and your daily realities are in the details of the verses," he explained in a 2005 interview.

Chuck Berry's 1959 hit was later covered by Linda Ronstadt and even inspired The Beatles' "Back in the USSR."

This popular song actually failed to chart when it was first released in 1977. It took until its rerelease in 1994 for it to skyrocket to the hit we know today.

The King of Soul wrote this famous song that went on to become an anthem for the Civil Rights Movement. In 2007, it was chosen for preservation in the Library of Congress. It was dubbed one of the most important songs of the Civil Rights Era by NPR and ranked number 12 on Rolling Stone's 500 Greatest Songs of All Time.

From their album Home, this emotional track from The Chicks details the story of a girl writing to a soldier in the Vietnam War who is later killed in battle.

Everything about this upbeat Demi Lovato track says summertime. It's all about a romance that was "made in the USA."

Hitting the beach this summer? The Beach Boys' classic surfing song is the perfect soundtrack to a Memorial Day or 4th of July spent soaking up the sun.

English rock band Supertramp wrote this tune about someone being enamored with America and thinking it'll solve all their problems (despite never having been).

You may not be familiar with this 1975 Elton John song. It's actually a tribute to his friend, tennis legend Billie Jean King, after she won the "Battle of the Sexes" match in 1973!

What's more American than rock and roll? This one's a tribute to cities across the country where rock is alive and thriving&mdashat least, in the '80s!

The hit single from the movie The Jazz Singer was also used in the rededication of the Statue of Liberty in 1984, as the song celebrates America's history as a home for immigrants.

Lenny Kravitz's cover of Canadian rock band The Guess Who's 1970 hit was actually released in 1999 for the first Austin Powers movie and became a hit in its own right.

This title track off Brad Paisley's sixth studio album celebrates cultural diversity in America. The title itself is likely a nod to Saturday Night Live, whose iconic line, "Live from New York, it's Saturday Night," is referenced in the lyrics.

John Legend created this 2017 track for the second season of the series Underground, which he was an executive producer of. "The song points out the tension between the promise of America, the ideals of America, and sometimes us not living up to those ideals in practice," he told Billboard.

Performed by British singer Estelle, this upbeat song is all about meeting an American boy and wanting to travel around the country seeing the sights. John Legend is also featured in the music video!

This is about missing the warmth and sunshine of California. So if you love the Golden State, it should definitely be on your playlist!

With a chorus that says "My hair's turning white / My neck's always been red / My collar's still blue," the Lynyrd Skynyrd track honors the blue collar workers of America.

Following a road trip by Paul Simon and his girlfriend Kathy Chitty, this song captures the tumultuous year across America that saw the assassinations of Martin Luther King Jr. and Robert Kennedy while the Vietnam War escalated.

Like many artists, Dolly Parton produced patriotic music following the 9/11 attacks. Her 2003 album For God and Country contained this song that celebrates freedom and justice.

The stunning music video for this inspiring song was nominated for a Grammy. It explores the pursuit of freedom in different places across the world that perfectly complements the chorus.

John Mellencamp almost cut this track from his album Scarecrow because he thought it clashed with some of the more grim songs on it. However, the single ended up as a Top 10 hit in 1986.

The Hootie & the Blowfish lead singer's cover of this Old Crow Medicine classic went certified triple platinum in 2014.

While many know that the line "the day the music died" refers to the day Buddy Holly, Ritchie Valens, and J.P. &ldquoThe Big Bopper&rdquo Richardson died in a plane crash, most of the song's meaning has been shrouded in mystery, as people have devoted tons of time to decoding the lyrics. Some light was shed in 2015 when Don McLean's 16-page draft of the song was auctioned off.

Known for its feature in Rocky IV to introduce Apollo Creed, James Brown's famous song became a global hit and earned him a Grammy in 1987.

While this singalong staple has gone on to become the state anthem of West Virginia as the song's "mountain mama," it was actually inspired by winding Maryland roads.

The R&B group behind the iconic song "We Are Family" released this track in 1981 as the lead single off their fifth studio album.

While the entire Hamilton soundtrack should be required listening for the 4th of July, you can just listen to the first song if you don't have 2 hours and 22 minutes to spare. It's enough to get you pumped up for the day!

Though this song was released only months before 9/11, it was often included in the many patriotic songs released after the attacks. The lyrics follow different types of people living across the country, with a meaningful chorus of "Only in America / Where we dream as big as we want to."

Katy Perry co-wrote this chart-topping single with Songland star Ester Dean. Play it during the firework show finale for the full effect.

This song is an emotional tale told in a spoken word format. It spans the history of wars the flag has flown over.

Chely Wright was inspired to write this song after an incident with a stranger telling her off for a U.S. Marines sticker on her car. The lyrics are a response to the woman, explaining how she honors her Marine brother. She went on to perform the song for troops in Iraq.

Country band Little Big Town actually provided the backing vocals on this song, as well as several others on the album Freedom's Road.

This global hit was actually performed by British singer Kim Wilde. Her father wrote the lyrics, referencing his upbringing in the UK and the iconic Americana pastimes of teens in the US, like drinking milkshakes and going to drive-in movies. "I think a lot of that got caught up in the lyrics&mdashall the kids in America are having a better, more interesting, more dangerous time than we were here," Kim explained in 2018.

As the title track of Billy Ray Cyrus's debut album, this patriotic song pays tributes to those in the military who have sacrificed their lives. It's often used to honor fallen soldiers with the lyrics "All gave some, some gave all" etched on memorials.

You can't help but smile when this song comes on the party playlist, especially if you're throwing a 4th of July celebration. The song was originally intended for Jessie J (and co-written by her) but was passed along to Miley Cyrus.

Mini Shortcake Cups for Summer

The summer months bring us bushels and baskets full of ripe strawberries, raspberries, and other seasonal fruits. Summer also means that we want to try and keep things a little lighter in the dessert department, so angel food cake is an ideal choice.

Sure, you can make an angel food cake from scratch, or you can grab one from your local grocery store already made.

I think you’re really going to love these mini shortcake cups because they are so incredibly easy to throw together, they are small, but not too small, and they look totally fun and impressive. When food looks fun, it draws people in.

Your guests will comment and smile and happily take one because it looks like you worked so hard on them! And bonus, less than 60 calories per cup!

A few tips for these little dessert cups

  1. I used basic white plastic spoons with a few star-shaped foam stickers. Easy peasy. If you’re looking for cute, try the short wooden spoons. But be forewarned, you can’t find those at Walmart or the dollar store, you’ll have to plan ahead and order them or find a party supply store that carries them.
  2. When looking for containers for these individual shortcake cups I found some plastic snack cups with lids at Walmart in the aisle where plastic utensils, paper plates, and napkins are sold. I thought these were ideal in case anyone wanted to take any home, they could just pop on a lid!
  3. You can use Cool Whip if you like. I actually used whipping cream and I beat it in my mixer with some powdered sugar. I don’t have anything against Cool Whip or canned whipping cream. To each his own. So you go ahead and use whatever you like best. It won’t offend me!
  4. If you want to make these mini shortcake cups ahead of time you totally can just don’t add the whipped cream until you are almost ready to serve them. Whipped cream, especially fresh that you have whipped yourself that does not contain stabilizers, can begin to collapse as time passes by. It’s safe to add the whipped topping a few hours before serving, just keep them in the refrigerator until you’re ready to hand them out.

To make these mini shortcake cups you will need:

  • Prepared angel food cake, cut into cubes
  • Fresh strawberries and blueberries (see variations below)
  • Whipped cream

Helpful kitchen tools

You can get a printable version of this recipe below.

I have a patriotic American flag kabob recipe that uses angel food cake as well, so if you have leftovers from these little cups, don’t despair! You can definitely use them up there.

Variations of these little shortcake cups for one

You don’t have to stick with just blueberries and strawberries. Heck, some people might not like strawberries (gasp!). You can use raspberries for the red fruit and blackberries for the “blue” fruit. There’s a photo below showing a few different variations, do whatever you want!

There are no rules. You could even bake up a box of white cake or use a pound cake if you want. You just do whatever makes you happy and that will make your guests happy too.

More ideas for patriotic holidays

We have Memorial Day at the end of May and Independence Day on the 4th day of July. Some people like to make patriotic desserts for Labor Day as well, even though it’s not really designated as a patriotic holiday.

But if you’re looking for a couple more ideas, this Patriotic Candy Bark is fun to make and the kids really love it. It’s also great to package up as a gift! If you really like layered desserts, these no-bake Berry Cheesecake Trifles are assembled in mason jars, making them very portable.

My American Flag Brownies are also a great way to welcome home a soldier or to bring to a 4th of July or Memorial Day potluck.

I hope you have an enjoyable holiday. It’s such a great opportunity to spend time with your family and friends. So be sure to take advantage of it!

Here Are Top 20 Campaign Slogans For Advertising

01. Nike – “Just Do It”

‘Just Do It’ is one of the most popular campaign slogans in the history of advertising. Their apparels have this slogan printed on it. People recognize the slogan and associate it with the brand. The slogan is 30 years old and was created by the famous advertising agency Wieden + Kennedy.

Dan Wieden, in one of his interview, revealed the story behind this famous slogan. As per him, the campaign slogan was based on the last words of Gary Gilmore – a criminal murderer from Portland. When Gary was put in front of the firing squads, he was asked about his last words.

He casually said ‘Let’s do it.’ Although the co-founder was quite doubtful about this slogan, Wieden assured him that it would work. Campaign Magazine later described this slogan as ‘the best tagline of the 20th century.’

02. Apple – “Think Different”

The slogan was first introduced in Apple’s advertisement ‘Here’s to the Crazy Ones, Think Different.’ This advertising slogan helped the brand in achieving one of the biggest corporate changes in the history of the business. To highlight the slogan, Apple makes a selection of famous personalities like Albert Einstein, Bob Dylan, Gandhi, etc. who never got scared to ‘think different.’

As soon as the slogan accompanied Apple advertisements everywhere, people started realizing that the brand was not just an old computer it’s so powerful and user-friendly that it made computer users feel like tech-savvy and innovative. According to Forbes, within the launch of the campaign, the stock price of the brand tripled.

03. L’Oreal – “Because You’re Worth It”

It is another one of the most famous campaign slogans in the history of advertisement. Who doesn’t want to feel like they are worth it? L’Oreal, one of the most renowned cosmetic brands came up with this slogan in 1971. It is the first slogan that was created from a women perspective.

Through this catchy slogan, the brand wanted to communicate that woman wears makeup to make themselves feel desirable, wanted, and worth it. And if they are buying and applying makeup, they are not doing anything wrong.

The TV commercial featured a woman rationalizing her choice to purchase high-quality branded beauty products for the first time. Today, we all may resist accepting the idea of cosmetic company indicating feminism, but L’Oreal ads were evidently revolutionary at the time of featuring a woman speaking for herself. Even today, L’Oreal advertisements have powerful women as brand ambassadors.

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04. KFC – “It’s Finger Lickin’ Good”

Though this famous tagline has been replaced with “So Good”, but it remained with the brand for 50 years. It proves that if a company has a catchy slogan, trends can do nothing. The slogan came into existence to communicate that the taste of the chicken is great.

Generally, there are writers to write business slogans, but if we talk about KFC, the slogan originated accidently. When David Harman (franchise) got caught eating chicken in the background of U.S T.V commercial, a viewer complained to T.V station that Mr. Harman was licking his fingers.

The story goes and Harbough (the restaurant manager) spontaneously replied ‘Its finger lickin’ good.’ Who knew that this would become one of the most famous campaign slogans?

05. Coco- Cola – “Share A Coke”

When you have a brand that is so popular and big, there is often pressure to something innovative. So what did Coca-Cola do appeal to the audience? They appealed them by putting their names on bottles. The company replaced Coca-Cola from one side of the bottle with the famous slogan ‘Share a Coke.’

The campaign personalized bottles with 250 most popular names. Consumers were motivated to discover bottles with their names. Additionally, they were asked to share their stories or experience with #ShareaCoke.

Although the campaign was first launched in Australia in 2011, in 2014, it released its first T.V commercial with this popular slogan. Over the years the campaign has evolved with new lyrics, names, and flavors.

According to Coke’s brand manager, the first year was all about introducing the new idea, but after that, it has become more about the experience and moments shared.

06. Dunkin’ Donuts – “America Runs On Dunkin”

An American multinational coffee company launched this slogan with its new campaign in 2006. It was the most important repositioning in the history of the company. The campaign focused on how Dunkin Donuts keeps Americans energized while they are on the go.

In one of their advertisement, they demonstrated a person changing a tire, another putting a leg on the table, and the third person is fixing pipes along with other tasks. In each shot, they put Dunkin Donuts cup to communicate their message. Apart from its logo design, this famous slogan appeared on all their products – from coffee cups to napkins.

07. Kit Kat – “Have A Break, Have A Kit Kat”

One of the world-wide best known advertising slogans ‘Have a Break, Have a Kit Kat’ was first launched in 1957. Even after 62 years, its impact is still profound. The slogan was created by Donald Gilles. After one year of the launch, it was used on brand’s first T.V spot.

In the beginning, the slogan was used to welcome 11 o’clock morning tea break (common in British), but after it gained popularity, especially on television, the flexibility of the slogan makes this slogan lasts for a longer period of time. The benefits of taking a break from something could be applied in all kinds of stressful situations.

08. De Beers – “A Diamond Is Forever”

During the 19th century, Diamonds were considered to be a symbol of power and wealth for extremely rich people. It was 1947 when Se Beers came up with one of the iconic campaign slogans of the century. Through this slogan, the brand wanted to communicate that just like a relationship, De Beers diamond is eternal. The brand succeeds in connecting with the audience emotionally. In fact, right from the evolution of advertising, its main objective has been to establish an emotional connect with the target audience.

Through the campaign, they ended up creating a demand creating a demand for diamond by convincing people that marriage is incomplete without a diamond ring. After the launch of the campaign, the sales of the brand got increased by 55%. Today, almost every bride in the U.S wears a diamond engagement ring.

09. Panasonic – “A Better Life, A Better World”

Panasonic, a multinational electronics corporation came up with its new business slogan to explain the vision that the company aimed for towards the 100th anniversary. It is based on the company’s ageless basic management objective and the vision and direction that the company is trying to achieve.

The slogan also expresses the brand’s idea of expanding and pursuing a better life for every customer in every field like business, home, travel, etc. The brand contributes to environmental activities in both B2B and B2C businesses as well.

10. Dollar Shave Club – “Shave Time. Shave Money”

With this slogan, the people at Dollar Shave club have proved that when it comes to marketing and advertising, they clearly know what they are doing. The slogan makes its position in the top campaign slogans list because of its cleverness.

The slogan cleverly incorporates the two services of the brand i.e convenience and cost. They want their customers to save time in going out to buy razors again and again. The brand has tried to play with words, making it one of the funny slogans in advertising history.

11. Disney – “The Happiest Place On Earth”

Business slogans that are created carefully always communicate the brand’s values and promises successfully. And Disney’s “The Happiest Place on Earth” slogan is one the great example. People from all over the world come to this magic kingdom to experience that promise.

The company has created most loved cartoon characters and still hold the record of winning the highest Oscar awards and nominations throughout its journey. The theme park attracts people of every age from all over the world, making it one of the happiest places on Earth.

12. Wendy’s – “Where’s The Beef”

This famous slogan came into the limelight in 1984. The main objective behind this campaign was to set apart from big brands like McDonald’s, Big Mac, Whopper, etc. The advertisement featured three old ladies, out of which one demands more meat in a big hamburger.

One of the famous campaign slogans “Where’s the Beef” was used in the film to point out the less beef in competitor’s burgers. The campaign was such a big hit that even today the slogan is used to question the authenticity behind anything.

13. Old Spice – “Smell Like A Man, Man”

A carefully designed campaign can help the failing brand in getting a new brand identity. Old Spice “Smell like a Man, Man” is a classic example of it. Earlier the brand was only associated with old men.

The advertisement showcased how a body wash can change your ideal man to ‘manly man.’ The ad winds up with one of the famous campaign slogans ‘Smell like a Man, Man” with the company’s jingle that plays in the background. Soon after the launch of the campaign, it succeeds in generating a word-of-mouth buzz both online and offline.

14. Visa – “It’s Everywhere You Want To Be”

In 2014, Visa bid adieu its 20 years old slogan. The new slogan communicates the idea that no matter in which part of the world you are in, Visa cards are accepted everywhere. It also conveys that under the same brand i.e Visa, various other options are available including electronic and mobile payments.

Apart from the slogan, the brand also came up with its new logo. If you are planning to create a logo for business or have thought to revamp the older one, then we would suggest you to take the help of professional graphic designer. Logos have the power to make or break the business.

15. Jaguar – “Grace, Space, Pace”

Although one of the most luxury car brands started its journey in 1933, the brand came up with this slogan in 1950. The slogan perfectly defined the brand the way founder wanted to, and today it has become one of the most popular campaign slogans of all time. The slogan perfectly captures the essence of the brand.

Do you want to create a slogan for your brand? Use our slogan generator tool. The tool helps you to create a slogan within minutes.

16. Compass – “Let Us Guide You Home”

For many of us, home is the biggest purchase we can ever make. Compass has one of the best real estate slogans that offer security we always look during the purchase process. The slogan succeeded in extracting what all big agents are doing. Big agents help their customers, and Compass recognizes that offering value to customers’ means providing assistance at the time of biggest purchase of their lives.

The branding of Compass has always been outstanding. Since the brand offers its services to high-end markets (covering all the major metro cities) and sells seven-or eight-figure properties on a routine basis, its slogan is warm and welcoming.

17. McDonald’s – “I’m Lovin’ It”

“I’m lovin’ it” is another of the top campaign slogans in the history of advertising. Although this famous tagline got launched in 2006, even today it is part of the brand. The slogan has become be one of the longest running campaign slogans in McDonald’s history. It has also proved to be the best example of resonating with the brand’s audience.

People might not find McDonald’s food healthy, but it is not what the brand promises. They only promise about taste and convenience. Did you know that the famous McDonalds jingle ‘ba da ba ba ba’ was originally sung by Justin Timberlake?

18. FedEx – “When There Is No Tomorrow”

“When there is no tomorrow”- this is the promise that the brand made. The slogan communicates that your courier will be processed the very same day because tomorrow will be too late. The slogan perfectly communicates the company’s vision and mission.

Currently, on average, the company delivers 14 million packages a day. Apart from the slogan, which is one of their top campaign slogans, the brand also developed an identity through its logo. So if you are also looking to create a solid brand identity, then Designhill should be the first stop for all your designing needs.

19. Budweiser – “The King Of Beers”

A few years back, Budweiser came up with the new advertisement that features the close-up shots of the beer and the slogan – ‘The King of Beers.’ The cap of the bottle has been upturned to symbolize crown. The advertisement encouraged the target audience to be confident and take charge of their lives.

Apart from its logo, the brand has used the slogan in their product design. One of the famous branding sites had also listed its new packaging at their top spot. If you also want to have a unique packaging design for your products then getting graphic design services from reputed service providers can be a wise option.

20. Levis – “Quality Never Goes Out Of Style”

One of the oldest and internationally popular brands is mainly known for its jeans. Although over the years, the brand has come up with a number of memorable T.V commercials, ‘Quality never goes out of style’ is one their most popular campaign slogans. It has helped the brand in defining number one Jean brand.

The slogan is straight to the point and true to Levis’ style. It endorses the promise of an everlasting classic wardrobe essential that is worthy of every penny.

Honourable Mentions

Unfortunately we have to draw a line somewhere. But we also loved Red Bull – Red Bull gives you Wiiings, Google – Don’t be Evil, FedEx – Where there is no tomorrow, Garnier – Take Care, Nokia – Connecting people, Lays – Betcha can’t just eat one.


Well, there is no formula for creating an inspiring slogan. But there is definitely a way to create the best one i.e make it catchy and well-crafted and keep the brand in mind. After all, slogans are created to communicate the values and mission of the brand. We hope that you have liked these slogans. Don’t forget to mention your favorite slogan in the below comment section.

Anne Carton

Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.

Red, White, & Blue Patriotic Pie


  • 2 cans blueberry pie filling (21oz each)
  • 2 packages of graham crackers (around 20 full sheets)
  • 2 cups heavy whipping cream
  • Handful of strawberries
  • 4 tablespoons melted butter
  • ¼ cup powdered sugar

In a food processor blend up the graham crackers until fine. Add graham crackers crumbs into a medium sized bowl and add in the melted butter and stir until all is combined and it starts to become thick.

Grab 2 pie plates and pour the buttered graham crackers into each pan and press down until it is firm. Cook in the oven for 10 minutes.

Once cool add in 1 can to each pie crust. Refrigerate the pies and start on the homemade whip cream.

To make the whip cream whip the 2 cups heavy whipping cream with the powdered sugar until it is stiff. You can either spread on the whip cream with a knife or you can pipe it on to make it fancier.

Watch the video: RPF Presidential Campaign. Gicumbi-Cyumba, 01 August 2017 (January 2022).