Today is free Ben & Jerry’s cone day, and the ice cream mavericks just announced a salted caramel brownie brown ale
Two scoops of delicious Ben & Jerry’s news today!
Today is April 14, the most important holiday of all. It’s free Ben & Jerry’s cone day! At all Ben & Jerry’s Scoop Shops around the world, for the 36th year in a row, customers can get a free small cone between 12 p.m. The three available flavors are chocolate fudge brownie, Cherry Garcia, and chocolate chip cookie dough.
And unlike other freebie days, you can get back in line for more free ice cream as many times as you want! But we bet you’ll think twice about waiting in line again, since Ben & Jerry’s is expected to give away more than one million scoops today. Some scoopers told Time Magazine that they stood in line not once, not twice, but seven times to satiate their ice cream cravings.
This Free Cone Day also brings more Ben & Jerry’s news: The ice cream company has teamed up with New Belgium Brewing Company to create salted caramel brownie brown ale. That’s right: Chocolate brownie ice cream is now a thing, according to First We Feast. You can get the 6.3 percent ABV brown ale, brewed with cocoa, at select grocery stores later this year.
A Behind-The-Scenes Look At The Ben & Jerry's Test Kitchen Reveals The Wildest Flavors You've Never Heard Of
Ten minutes into my trip to South Burlington, VT, I quickly admit the only thing I know about the state are clichés. I'm sitting shotgun on my way to the Ben & Jerry's headquarters, and to her credit, my makeshift tour guide (a.k.a the company publicist who scooped me up from the airport) doesn't totally debunk them. There really are more cows than people here!
But it's also not the only rumor proved true. For its tiny size, the Green Mountain State (also cliché, also true), is known for many things. Resident tree tappers really do know how to make a mean maple syrup, and, yes, you really can taste the difference in that grade-A butter and cheese. Perhaps the fact that locals tout most proudly, though, is that the state is home to one of America's most beloved ice creameries: Ben & Jerry's.
With plenty of gumption and the know-how from a $5 ice cream course at Penn State, Ben Cohen and Jerry Greenfield opened up their first scoop shop in a rehabbed gas station in 1978. Two years later, there was enough demand to start distributing pints. The pair soon took over an old mill nearby to use as their factory, and the rest was, as they say, history.
You probably know the brand for those pints&mdashthe ones you've picked up from the supermarket after a break-up or a late night out, to celebrate a birthday or in the name of "self care." But I'm here in Vermont&mdashwith the cows and the maple syrup and the grade-A dairy&mdashto debunk the myth that that's all the brand is known for: pints and scoops.
For the past few months, the company has hosted a series of internal "chefmanship" challenges. Staffers from across departments are tasked with creating out-of-the-pint dishes inspired by a theme of their choosing. And while it's typically closed to the public, for their third presentation, Delight in the Details, Ben & Jerry's granted Delish an exclusive look into their test kitchen.
It was there that I saw the brand mission as about so much more than just making great ice cream. They're fostering an environment where staffers actually want to come to work. A place where creativity flows and ideas are encouraged. The great ice cream? It's just a byproduct of that.
I arrive at the office and quickly scarf down a few bites of salad, leaving more than enough room for this "flavor innovation experience." I know there's dessert coming, but what exactly that is, I have no clue. Everyone here has been instructed to think outside the pint, remember?
The building resembles an elementary school. It's decked out in bright colors and playful artwork, and there's a full-sized spiral slide near the entrance, which I obviously go down. I'm here for work, but this is an Insta moment if I've ever seen one. Before I even step foot inside, I imagine pints of ice cream on display everywhere this is the Ben & Jerry's headquarters, after all. Once again, I'm proven correct. They're strewn across desks, in hallway freezers, on shelves. What I didn't expect&mdashbut was pleasantly surprised by&mdashwas the HQ's pet-friendly policy. Golden retrievers and French bulldogs abound, and naturally, I pet as many as possible before I'm pulled towards the kitchen.
While I'm still a little unsure what is being made , I do know why it's getting whipped up. Ben & Jerry's resident flavor guru Eric Fredette (yes, that's his actual title), who's worked on the product development team for 24 years, says the company is looking to inspire creativity&mdashto generate new ideas and ignite some competitive spirit throughout the office.
"The goal has been to energize, to pass on some chefmanship skills to the folks around here, to create some excitement, and to add a little levity," he says. "I know it looks like we don't have real jobs, but we all do. We just have a lot of fun doing it."
Nearly the entire office piles into the small on-site kitchen. I'm surrounded by the company's best and brightest: those responsible for the label designs that wrap around their iconic pints, the folks who share those crave-able scoops to social media, the ones who develop each recipe. We gather around the counter where Fredette gives a short but sweet speech. This event isn't a competition nor is it necessarily about brainstorming sellable treats. The focus, he clarifies, is about shaking things up and breathing a little life back into the kitchen.
Then the first team parades in the event's debut creation: a s'mores-inspired spumoni dessert designed with four senses in mind. That's the details aspect, the group announces. (Reminder: The theme here is Delight in the Details.) We're smelling the toasted marshmallows and seeing the spun sugar. There's texture all throughout, too, with marshmallow, waffle, and three kinds of ice cream: pistachio, Cherry Garcia, and Phish Food.
Next up, we've got a four-part spread. The second team has created a day- and night-themed drink-dessert combo. They've made a bright, sunny trifle with ginger biscuits, lemon curd, and ginger whipped cream and a moodier one with ginger biscuits, blackberry jam, and basil whipped cream. The real show-stopper though? A color-changing lemonade. The evening version is the same but with vodka. Everyone oohs and aahs because who doesn't love an afternoon booze break?
When the third team carts in a tray of takeout boxes, we're floored. The adorable Thai-inspired containers are filled with golden ice cream. It's got "a lot of layers of flavor," the group boasts, with cardamom spices, coconut, and nutmeg. Naturally, they've topped the scoops with chopsticks and a fortune cookie.
For the finale, I'm expecting something big. I am correct (. If I leave here with one takeaway, it's that in Vermont, everything I assume is true is, in fact, true.) Not only is the trio of cheesecake-inspired treats unexpectedly savory, but they are all also glowing in the dark. I go in on the violet cheese dip.
Everyone goes around, revealing their favorite (mine was the lemon curd confection, with the boozy color-changing lemonade coming in second), and everyone pitches in for clean-up. I wander around the kitchen as dishes are piled into the sink and am unapologetic about my attempts to eavesdrop on the team's post-event debriefs. The consensus? Everyone is obsessed with what's gone on here today .
Though it's obvious this isn't their typical work day, I do get the sense that maybe a typical work day doesn't exist here.
Unilever, the global consumer goods company that acquired Ben & Jerry's back in the early 2000s, has been pushing this concept of chefmanship for a while. In fact, it's sort of a core value. "For our brand, I believe culinary skill contributes to authenticity of the experience," Fredette explains. "We take your favorite food memory and translate that to ice cream. The flavor, texture, and color all need to be as real and memorable as the original."
But it was after they invited a few folks from the office to play around in the kitchen and workshop ideas for new products that the brand's director of research and development, Ran Harel, requested more of these creative exercises. "He saw the first sort of thing that we did and was like, 'This is amazing. I want you to do 12 of these this year," Fredette says with a laugh. That's how this whole chefmanship thing started.
That's not to say, though, that Ben & Jerry's was resting on its laurels&mdashor rather, its pints and scoops. There was the Candy Bar Pie in 2014, the Salted Caramel Brown-ie Ale of 2015, the Snackable Cookie Dough Chunks that hit freezers this year. These exercises are just a new way of flexing a tired muscle and an opportunity to invite employees that aren't normally in the kitchen into it.
"It used to be, 'Come up with flavors of ice cream for pints,'" Fredette tells me. "But we do that every day&mdasha lot&mdashand this chefmanship thing gives us an outside-of-the-pint sort of experience."
This means the food team's usual rules don't apply. With this barrier-free zone, they're able to zero in on trends and find ways to make those work under the Ben & Jerry's guidelines later. They're learning how to make real food with real textures, real flavors, and real colors. Before this "Delight in the Details" theme, there were "Colorful" and "Share-worthy."
"We only use natural [ingredients], so our line tends to be off-white to dark brown and every shade in-between," Fredette says of their go-to hues. The challenges provide ways to navigate around that to try new out new ingredients and techniques without stressing about the nitty gritty of getting it to production. Former events, during which employees churned out amazing sundaes and freakshakes, "really set the bar" for scoop shop dishes.
"It's very Ben & Jerry's," Fredette continues. "There are no restrictions on these. [The staff] picks their topic, and I don't tell them what they can and can't do. So the sky's the limit. [They're] off leash."
I'm back in New York later that night, and a few days later, I hop on a call with Fredette to rehash everything. I ask if we're the only ones still gushing about those glow-in-the-dark cheesecakes and Thai takeout boxes. We're not.
"Everyone has grown," he says of the experience. "We had a meeting after the presentation and one of my colleagues in R&D was telling our VP that not only does he get to have a little fun, it's created excitement. It's energized him to be more creative day-to-day in what he does for Ben & Jerry's."
The session&mdashand ones past&mdashinspired real ideas that Ben & Jerry's is actually hoping to take public. And while that's certainly the end goal for each of the 12 exercises, it's not the only goal. Most items likely won't make it to your grocery store. Instead, the company is using this opportunity to spark something. anything! Whether, ultimately, that results in a profitable idea or simply stirs up a little office camaraderie, they don't know.
"People are excited. People are talking about it," Fredette says. "When they walk by the window, they look in. The building has a little buzz right now, and I think that's good. If it's energizing everyone even a little bit with anticipation. that's a good thing."
Meanwhile, back in Manhattan, more than 300 miles from the Ben & Jerry's headquarters, I'm still hoping to mosey on past my local scoop shop and spot those lemon curd trifles one day. A girl can dream.
Most Ben & Jerry’s stores participate in Free Cone Day each year, and you can easily check to see if your nearest location is taking part.
Find out which Ben & Jerry's are participating in the Free Cone Day by visiting the Scoop Shop Locator. Enter your address or zip code and be sure to check the box before Participate Free Cone Day. Click the Search button and you'll see a list of Ben & Jerry's near you that are participating in Free Cone Day.
If in doubt, give your local scoop shop a call to see if they’ll be giving out free cones this April.
How Ben & Jerry’s shocked Israel’s ice cream world
No summer is complete without a bit (fine, a lot) of ice cream. And in a country as scorching hot as Israel, it’s really an absolute must.
So ahead of the upcoming summer season, ISRAEL21c paid a visit to Ben & Jerry’s Israeli factory to hear all about blue-and-white ice cream, learn of our fellow countrymen’s soft-serve habits, and sample a scoop or two. It was a tough job, but someone had to do it.
Driving up to the factory in the dusty industrial area of Kiryat Malachi in southern Israel, it’s hard to imagine this is where the magic is created. But created it is – some 80,000 pints of it a day, to be precise.
We catch up with Ben & Jerry’s Israel CEO and founder Avi Zinger to get the lowdown.
Hi Avi. So, how did you get to setting up an all-Israeli Ben & Jerry’s factory?
I established the company 31 years ago. I lived in the States for 13 years, and before I came back I was looking for something to bring over here, something special that couldn’t be found.
I love ice cream, which is the most important thing. And I used to ski in Vermont – I lived in New York – and always when I arrived in Vermont Ben & Jerry’s was the pride of the locals. They were just starting out.
And I said walla. There was no really quality ice cream in Israel back then. And people would always say to me, how is it that in Israel, where it’s hot and all that, there’s no really good ice cream. So I said “Wow, if I could only bring this ice cream to Israel.”
I flew out to Vermont, met with Ben at this studio apartment and we talked.
I came to Israel and at first tried to manufacturer at others’ [facilities], did all kinds of experiments until I finally founded the factory.
Once the ice cream hit Israel, how was it received?
At first people didn’t really relate to it, because they were used to ice cream with vegetable oils, with chemicals, or pareve [dairy-free], which is horrific. Suddenly you give them ice cream, it’s a shock at the beginning.
How do Israeli tastes differ from American ones?
The favorite flavor here is Cookies & Cream, which across the world does okay, but it’s never a big deal.
And then there are flavors like Peanut Butter Cup, which took a good 10 years to catch on in Israel. How do you explain that?
What happens is that you see how people’s tastes change. Slowly things that were American, or very specific to the US, you suddenly see that people get used to it or get exposed to it.
First off, people travel abroad. Second, today people are more open to more flavors. It’s across all of Israeli cuisine – you see it in restaurants, people have become much more global. People today eat things I never imagined they would.
The leading flavors in Israel are the aforementioned Cookies & Cream, Vanilla, Toffee Bar Crunch, New York Super Fudge Chunk and Chunky Monkey. What flavor still hasn’t managed to make aliyah?
One of Ben & Jerry’s most iconic flavors, Cherry Garcia, which is in the top 10 for years. Not a week goes by without someone saying to me, “Avi, how come you don’t make Cherry Garcia in Israel?”
I also love that flavor. We tried bringing it over at least five times. People [in Israel] don’t like it people think it’s bitter. So Israelis’ tastes are changing, improving and becoming more global, but some things just don’t work out.
Israel is a world-renowned vegan powerhouse. How does that translate into the ice cream world?
Ben & Jerry’s came out with 100 percent natural ice cream based on almond milk, and it’s usually simple flavors, their iconic flavors.
When we brought it to Israel it was hysterical, just hysterical.
It’s not only vegans, it’s also people who are allergic to milk, to eggs. For the first time they could eat something that is natural, that’s quality, that comes in a range of flavors. It simply created hysteria here – we were shocked by the response.
What are the implications of manufacturing the Ben & Jerry’s brand? How do you keep in sync with Vermont?
It has to do with a few things. There’s the product itself, which is the flavors. The flavor is not just the flavor, it’s the ingredients and the suppliers.
We, to be Ben & Jerry’s, need for the ice cream to be 100 percent natural, to have the best ingredients and so on… the ingredients also need to be non-GMO and fair trade.
Furthermore, there’s the brand, keeping in line with the brand’s values. This means taking care of the visibility, of the values, of Ben & Jerry’s social mission. We’re very strict about it.
And you’re the only completely independent Ben & Jerry’s manufacturers outside of Vermont, right?
We’re the only ones in the world who are independent and manufacture ourselves and distribute ourselves and do everything by ourselves.
But why manufacture in Israel, and not ship over from Vermont?
First of all, when I started out, Ben & Jerry’s were just about manufacturing in the States. They weren’t even thinking, or were able to think, about exporting.
There’s also the issue of kashrut, of Chalav Israel [a particular type of kashrut for milk products].
What do you think are the ice cream trends for the years to come?
There’s the issue of non-dairy, which appeals to those who can’t eat milk, who are allergic, and also appeals to those with values, who don’t want any animal products.
Then there’s the issue of sugar-free, which isn’t working out – although there’s constant demand – because Ben & Jerry’s want it to be 100 percent natural and there are no suitable substitutes.
Ending on a personal note, what’s your favorite flavor?
Believe it or not, more or less every day that I’m here they create another flavor. It doesn’t matter what they create — when you eat it, it’s delicious.
How much ice cream would you say that you eat?
I don’t have a set amount it depends on the day. Some days I eat a lot and then go home and eat some more, other days I eat less.
- Ben & Jerry's tweeted a link to a company blog post highlighting 'implicit bias'
- It suggested customers volunteer for a 'bias cleanse' to help modify their behavior
- Fans were upset that the company was injecting politics into their ice cream
- The tweet led to a flurry of people telling them to 'stick to selling ice cream'
- Ben & Jerry's supporters said the company has always had an activist past
Published: 22:40 BST, 13 November 2017 | Updated: 04:46 BST, 14 November 2017
Conservative ice cream fans want Ben & Jerry's to 'stick to selling ice cream,' following a bizarre tweet and blog post which suggested customers might be racist for choosing certain flavors.
The Vermont-based ice cream company posted a tweet asking its followers, 'What is implicit bias, and how does it shape our actions? The answer might surprise you.'
The tweet linked to a company blog post titled, 'Scoop Shop Sociology,' discussing the idea of implicit bias — the theory that people make unconscious associations with or stereotype groups.
In October, Ben & Jerry's tweeted out a link to a post that used ice cream flavor preferences to highlight the controversial topic of implicit bias
Ice cream fans resented the fact that Ben & Jerry's was selling politics with their ice cream
The blog post started by positing that the reason why people are condition to think that certain flavors taste good when combined - such as their 'Half Baked' brownie and cookie dough confection - is due to conditioning, not unlike implicit bias.
The post then goes on to discuss cultural stereotypes and systemic racism, before urging people to take an implicit bias test and engage in a 'bias cleanse,' among other things.
The tweet, which was originally posted on October 24 and subsequently reposted several times, prompted one Twitter user to respond, 'Did Ben and Jerry's just call everyone racist?' while another tweeter wrote, 'Just stick to making mediocre over priced ice cream.'
In response to a tweeter's statement at the time that 'this kind of BS' was why she hadn't been a customer for six months, Ben & Jerry's responded by saying, 'You do realize that we've been a values-led business from the very beginning, right?'
Interest in the tweet appeared to have died down until it was revived on Sunday night, turning into a full-blown, social media tempest in a teapot overnight when a writer at a conservative news and opinion site retweeted it.
On Sunday, a conservative news writer retweeted the Ben & Jerry's implicit bias tweet, touching off a new flurry of negative reactions from ice cream fans
Within hours of Daily Wire writer Elliott Hamilton tweeting, 'Worst ice cream advertisement ever,' Twitter users went on the offensive, attacking the American ice cream company for injecting politics into their dessert and proclaiming personal boycotts.
'Well, looks like I'm never spending a dime on @benandjerrys ever again. Can't even keep your f****** politics out of my ice cream,' tweeted @haderlein_jerry.
'My bias against your ice cream is now explicit,' wrote @keypointist, adding the hashtag 'ItsOkayToBeWhite' to his statement.
'You should just stick to selling ice cream instead of calling your largest customer base racist,' noted @Drake5894.
Not long after Hamilton's tweet, a writer at FoxNews.com noted that 'The Vermont-based creamery is on a mission to root out systemic racism from its customers – especially white ones.'
Not all of the controversy was related to politics though, as actors Actor Travis Wester, of 'Supernatural' and 'Eurotrip' fame, pointed out.
He took issue with the notion that implicit bias was being discussed, considering the theory's own controversial status.
Wester tweeted that implicit bias is 'pseudoscience that tastes like day-old vomit.'
Ben & Jerry's has a long history of supporting political and climate change activism
Some Ben & Jerry's fans pointed out that the ice cream company has always been politically-minded. Other Twitter users specifically objected to the topic of implicit bias
Some Ben & Jerry's fans defended the ice cream company, noting that its ice cream has always come with a sprinkling of politics.
'People should probably look at the b&j history before buying if they're THIS surprised by a sociopolitical tweet from b&j,' noted @SJCage.
Meanwhile, @wetsprocket said, 'This has been a political ice cream for like 30 years man.'
Between announcements of new flavors of ice cream, many Ben & Jerry's tweets have highlighted voting and climate change activism, among other political and social topics.
In January 2016, Ben & Jerry's co-founder Ben Cohen announced that he had created an unofficial special flavor of ice cream commemorating Vermont senator Bernie Sanders' presidential run, calling the plain mint ice cream beneath a solid layer of chocolate, 'Bernie's Yearning.'
The solid chocolate topping was meant to represent the one per cent, while the mint ice cream was everybody else.
Instructions for eating the ice cream were to break the chocolate into 'lots of pieces' which could then be mixed and redistributed with the ice cream, The Hill reported.
The Best Ben & Jerry's Ice Cream Flavors, Ranked
In more than 38 countries for more than 39 years, Ben & Jerry’s have been a staple in the ice cream aisle. And for good reason: Nearly every pint is a creamy, decadent, irresistible 16 ounces of sweet perfection. As much as we hate to admit it, not all flavors are created equal. With anywhere from 50 to 75 flavors available at any given time, it’s a seemingly impossible task to knock ’em all out of the park that’s why we spent a lot of time putting in the backbreaking work (read: ate a lot of ice cream) to provide you with the top 11 Ben & Jerry’s flavors for you to try first.
To be fair, we also took into account Ben & Jerry’s reviews, Influenster reviews and Ben & Jerry’s yearly ranking to ensure you have the most accurate list.
11. Strawberry Cheesecake
Cheesecake fans flock to Ben & Jerry’s strawberry cheesecake pint that doesn’t skimp on the graham crackers. “The sweetness of the cheesecake ice cream, the huge strawberries, and the crunchiness of that HEAVENLY Graham cracker swirl will always be a winner for me,” one reviewer writes. And we agree.
10. Peanut Butter Cup
Peanut butter cup is an always-reliable option, though it took some time for the flavor to make its way into Ben & Jerry’s top flavors list. Currently, it sits in the No. 10 position — a first since 2014.
9. Urban Bourbon
Bourbon and burnt caramel-infused ice cream with almonds and fudge? Count us in. And we’re not alone in diggin’ this flavor Urban Bourbon has a 4.6 rating on Influenster with one reviewer raving: “It is AMAZING. There are like little tiny almonds all through it so every single bite you’re getting some crunch and you can really smell and taste the bourbon which I love.”
8. AmeriCone Dream
AmeriCone Dream is just that: a dream. This vanilla ice cream, created by The Late Show host, Stephen Colbert, is loaded with fudge-covered waffle cone pieces and accented with a heavy caramel swirl. The best part is this pint supports charities through the Stephen Colbert AmeriCone Dream Fund. So far, it’s raised over over $2 million since 2007.
7. Chunky Monkey
Love banana-flavored treats? Then you’ll go wild over this one. Chunky Monkey has fudge chunks and walnuts in banana ice cream, and it’s currently No. 9 on Ben & Jerry’s top flavors list. This flavor also has nearly 1,600 reviews on Influenster, with an overall score of 4.7 out of 5.
6. The Tonight Dough
Jimmy Fallon scored a home run with this Ben & Jerry’s flavor, comprised of caramel and chocolate ice cream, chocolate cookie swirls and a generous helping of chocolate chip cookie dough and peanut butter cookie dough. The Tonight Dough, an obvious nod to The Tonight Show Starring Jimmy Fallon, continues to rise through the ranks, too, sitting pretty in the No. 5 spot on Ben & Jerry’s list.
Plus, this flavor is not only delicious with a 4.9 rating on Influenster, but it’s also dedicated to a worthy cause: SeriousFun Children’s Network, a nonprofit organization that hosts 30 camps and programs for children living with serious illnesses and their families around the world — free of charge.
5. Chocolate Fudge Brownie
You can’t go wrong with fudge brownies folded into chocolate ice cream. Hailing from Greyston Bakery in New York, this flavor is a popular one, with over 900 reviews and an overall 4.8 rating on Influenster.
4. Chocolate Chip Cookie Dough
This classic flavor — vanilla ice cream with chunks of irresistible chocolate chip cookie dough — has consistently been a fan favorite. With a 4.8 rating on Influenster, Ben & Jerry’s chocolate chip cookie dough is here to stay.
3. Cherry Garcia
Cherry ice cream with cherries and fudge flakes: Cherry Garcias is Ben & Jerry’s most legendary flavor. A tribute to Grateful Dead’s guitarist, Jerry Garcia, this flavor has ranked No. 2 for five years in a row, has a 4.6 rating on Ben & Jerry’s website and a 4.8 rating on Influenster.
2. Phish Food
Steadily gaining popularity is Phish Food, a pint of chocolate ice cream with marshmallow swirls, caramel swirls and fish-shaped fudge. Currently occupying the No. 6 position on Ben & Jerry’s best-selling flavors, Phish Food is a favorite of Redditors as well, with one describing the “mixture of caramel and marshmallow” as “utterly divine and go so well together without being excessivly sweet.”
Phish Food has a 4.8 rating with more than 1,000 reviews on Influenster.
1. Half Baked
It’s the No. 1-selling flavor for a reason.
With over 1,500 reviews and a near-perfect rating (4.9) on Influenster, this pint of chocolate and vanilla ice cream mixed with gobs of chocolate chip cookie dough and fudge brownies is Ben & Jerry’s crown jewel — and we can’t get enough of it.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes.
Ben & Jerry&rsquos Will No Longer Claim That Its Ice Cream Comes From 'Happy Cows' Amid Lawsuits
&ldquoThey did not look happy to begin with,&rdquo the company claims.
Ben & Jerry's told a federal judge it has removed a statement from its labels claiming that its ice cream comes from "happy cows" amid ongoing litigation with an organic consumers group.
And that's not it. The company also said it had wiped the faces of the cows on its packaging, leaving them with "no discernible expression."
&ldquoThey did not look happy to begin with,&rdquo the ice cream maker and its parent company Unilever said in a recent court filing, which was covered by Reuters.
The move was cheered by the Organic Consumers Association (OCA), who vowed Ben & Jerry's would one day "remove all claims that have no basis in fact" from its marketing.
"The removal of misleading 'happy cow' claims is a victory for consumers and an indication that Ben & Jerry's can't back up those claims," OCA International Director Ronnie Cummins said in a press release. "But this is just one small step toward more honest representation of the Ben & Jerry's brand."
The OCA filed a lawsuit against the ice cream brand in July 2018, which alleged deceptive labeling, marketing and sales.
&ldquoUnilever reportedly spent more than $9 billion on advertising in 2017 alone,&rdquo Cummins said at the time. &ldquoA significant portion of that was spent to create the false perception that Ben & Jerry&rsquos is committed to a clean environment and high animal welfare standards."
A similar class-action lawsuit was also filed in the U.S. District Court in Vermont in October 2019. A motion to dismiss the suit filed earlier in the week first surfaced the news about the "happy cows."
Ben & Jerry's did not respond to a request for comment from Delish. The company recently released its newest flavor, which is an ode to binge-watching. Built upon a peanut butter ice cream base, sweet and salty pretzel swirls and fudge brownie also join the party called "Netflix & Chill'd."
A tale of two ice creams
A few months ago (or decades in COVID time), a brewery in Joe Biden’s home state of Delaware announced that it had created an IPA in honor of the president-elect—even though he doesn’t drink alcohol. He is, however, an ice cream fiend, and it seemed—to us anyway—a finer tribute for someone to make him his own ice cream flavor. It turned out the Cornell Dairy already did this back in 2017 when Biden was the university’s commencement speaker. ( Big Red, White, and Biden is an old-fashioned vanilla chocolate chip, Joe’s favorite flavor.) So I guess what we really mean is, “his own ice cream flavor available outside Ithaca, New York.”
Now, just a few weeks before his inauguration, Biden’s favorite ice cream brand, Jeni’s Splendid Ice Creams, has come through. People magazine reports : “As a tribute to Biden’s go-to order of a double scoop of chocolate chip in a waffle cone, Jeni’s has created ‘White House Chocolate Chip’ which includes crunch chocolate flakes and chocolate-covered waffle cone pieces in a vanilla ice cream, according to a press release.”
The ice cream was supposed to go on sale online today and in Jeni’s scoop shops next Thursday, January 14, but Jeni’s announced on Wednesday that it was going to postpone the launch after the riots at the Capitol. Jeni’s had always maintained that White House Chocolate Chip was not about politics: “it’s about the power ice cream has in bringing us together.”
This seems kind of disingenuous, the New Yorker food writer Helen Rosner pointed out on Twitter yesterday, when Donald Trump supporters literally rioted to prevent the certification of Biden’s election in Congress because their leader told them in a rally less than an hour earlier that the election had been “stolen” from him. By creating a flavor called White House Chocolate Chip in Biden’s honor, Jeni’s is in effect asserting that Biden won the election and belongs in the White House. If an ice cream inspired by the future president of the United States isn’t political, what is? (Note: “political” doesn’t necessarily have to be a synonym for “controversial.” Except when certain people make it that way.)
A Jeni’s marketing rep stepped into the Twitter fray in an attempt to defend his brand, but Rosner wasn’t having it . “This isn’t the first time I’ve seen this kind of messaging come from your brand,” she wrote. “What’s remarkable is that all the brand’s *actions* point to remarkable political consciousness and engagement, but for some reason there seems to be a need to assert a lack of politics.”
Jimmy Fallon's New Ben & Jerry's Flavor Is a Secret
Ben & Jerry's will release a new flavor in honor of the talk show host in November.
Jimmy Fallon—who is known to sample a variety of odd and not always tasty foods, including a series of weird hot dogs with Rhett and Link, on The Tonight Show—understands at least one thing when it comes to treating his audience: Everyone likes ice cream. How do we know? He keeps coming out with new flavors.
Fallon already got his own ice cream flavor, courtesy of Ben & Jerry’s—which has also teamed up with Late Show host Stephen Colbert on his Americone Dream flavork in 2015, called the Tonight Dough. When Fallon was the host of Late Night With Jimmy Fallon, Ben & Jerry’s created the flavor Late Night Snack in his honor, too—vanilla ice cream with swirls of caramel and chocolate covered potato chips. Fallon will continue his reign as television’s king of late night talk show-inspired ice cream next month, with the release of an all-new third flavor from the Vermont creamery, but he’s keeping exactly what it is tightly under wraps.
Fallon sat down with Willie Geist of the Today Show to sample the new flavor exclusively. He wouldn’t let Geist reveal any of the ice cream’s flavors, toppings, or even his reaction to the confection, joking that he would blur his face and change Geist’s voice as he tasted the treat. Geist did a great job keeping the secret, giving not a single hint about what we might expect when Ben & Jerry’s reveals the new ice cream on November 1.
The talk show host seems to have a special interest in making celebrities try secret ingredients—he has a whole segment of his show dedicated to the concept, to which he’s subjected both Mario Batali and Anthony Bourdain, with hilarious results. Thankfully, the secret ingredients in his Ben & Jerry’s ice cream won’t stay secret for much longer, and everyone at home will get to have a taste.
Carvel, known for its ice cream cakes and soft serve, has over 400 locations in more than 20 states. Every Wednesday this year, customers can buy one sundae and get another one free (a $6 value) at all participating Carvel locations.
Coconut Bliss' plant-based ice cream products are organic and dairy free. Its ice cream can be found at retailers across the country including Whole Foods, Sprouts Markets and Fred Meyer. Use Coconut Bliss' special discount code "BLISSDAY15" to receive 15% off any online orders of four of more items. Orders must be placed between July 17 and July 19. The company is also planning a separate giveaway via Coconut Bliss' Instagram account on July 19 to give one lucky winner a year's supply of ice cream.